Let’s Give Away Appreciation

I read this the other day and it stopped me in my tracks for a few minutes. “A person who feels appreciated will always do more than what is expected”. Author unknown to me. Here’s one definition of appreciation: the act of recognizing or understanding that something is valuable, important. It got me thinking about […]

They Cut Like a Knife

I’ve written another book!! This one has nothing to do with our industry. It’s personal stories with universal messages. I think everyone will relate to at least one of the chapters…probably more! It won’t be available until April but I wanted to share one of the chapters with you in hopes of getting you excited […]

Appreciated or Manipulated?

Do you feel appreciated by your clients? Do you feel that they respect your expertise? Do you feel as if you give too much in an effort to make sure they return to you and not head to the spa down the street? These questions have been rumbling around in my brain lately and here’s […]

An Esthetician’s Journey to Success

My new book: An Esthetician’s Journey to Success Having to stay close to home in the early months of 2020 allowed the time to write a book that has been inside me for a very long time. For this I am very grateful. In An Esthetician’s Journey to Success, I share valuable insights and lessons […]

Going the extra mile for a client!

I received this email this morning: OMG! You sold it already? Shelley you are the best, I am so grateful for your expertise & ethics, so rare these days!! I can not thank you enough!! Sue Sue was is a pinch and needed help selling a piece of equipment. She’s been a longtime client of […]

Brighten & Restore Complex

I’ve known Michele Corley of Michele Corley Clinical Skincare for many years. She’s actually formulated a few products for me over the years. A few weeks ago we had a long overdue chat (we’re both crazy busy women!). I had a request for a retinol product from one of my clients. I didn’t have one […]

Client LOVED this treatment!!

I have so much fun giving treatments. How about you? Do you feel the same? Back in the 90’s my clients playfully called me the mad scientist because I was always created new treatments! I had no idea what I was going to do on a client this morning but as I began it just […]

Knock Knock…

Things aren’t always as they look! Since I started on this quest to find effective, quality, reasonably priced esthetic equipment, I have definitely learned a thing or two along the way. I spend much of my time explaining to my fellow Estys that they truly need to look at more than just the price when […]

Can I have a Discount?

I’ve got a question for ya’ll but let me set the stage first. Get comfy, this is going to be a long one! You’ve spent a lot of money and time going to school to become a professional. You’ve worked hard to hone your skills. You’ve shelled out a ton of money and emotional energy […]

30 Minute Freshen Up Facial

Need a treatment to wow a new client or intrigue an old client to return? I created the Freshen Up Facial years ago but I just revamped it because of new tools and products that I’m now using. This is a treatment that you can charge a little less for, so a new client can […]