Simple Marketing Ideas

I originally wrote this article in 2014! Marketing my Skin Care Center was much easier in the 90’s! First of all, there weren’t as many of us and now we’re on every corner. There definitely wasn’t any competition with internet discount campaigns that seem to be...

Miracles Come in All Types of Packages

I wrote this in 2014 and felt like I wanted to share it with you again: I recently had an interaction with one of my vendors and a group of Estheticians on a Facebook forum that left me feeling out of balance and off track with my usual positive way of being.  Those...

Hardwired for Negative

How come it’s so much easier to stay focused on something that irritates us than it is to think about positive things? Have you ever noticed that? When you’re pissed off at someone you cannot get your mind off of that issue no matter how hard you try. It keeps...

Facial Versus Treatment

Facial Versus Treatment The other day I was training an Esthetician on a few pieces of equipment. She brought one of her long time clients with her as her model to work on. This client had only experienced a European facial. No equipment whatsoever. I explained to...

Let’s Chat About Groupon & Living Social

There’s been alot of chatter about Groupon on our esthetic forums. Some good, but mostly not so good. I wondered why I was hearing and reading all this negative stuff. To me the concept sounded kinda intriguing! Groupon gets your name out there to the masses and...