Attracting Business


Dear Fellow Estheticians,

I woke up this morning thinking about all of you and I felt the need to write about what I’ve been hearing from so many of you. Everyday I talk to Estheticians all over the Country. Some of you are from big cities and some of you live in small towns. Some of you are just getting your esthetic careers started and some of you are  seasoned Estheticians. What’s concerning me is the amount of energy some of you are putting into talking about how bad business is right now. If you spent as much time and energy talking about how you would like business to be….you’d get busy!!! I am a true believer of the “Law of Attraction”. Let me tell you a story…When I purchased my first skin care center back in 1990, I knew absolutely nothing about running a business (read that story on the “about me” page). In fact, I had only been an Esthetician about a year and a half, so I was still learning how to be a good Esthetician. Back then I knew nothing about the law of attraction but I am quite certain that because of it I became a successful business owner. I would go into my center every single day whether I had a client or not.  I would take extra special care of everything in that office as if the next person to walk through that door was going to be someone very important.

When I did have a client, she’d never ever hear me talk about my worries. Every word out of my mouth was positive.  She might ask how business was doing and I’d always say “it’s awesome, thanks for asking”. I would respond like that even if she was my first client of the week and it was already Thursday!I’ll admit it, sometimes I was scared. Sometimes I didn’t know where the next dollar was coming from. But I had this inner knowing that told me to stay positive, believe and act as if my business was already booming. And you know what? Before I knew it, business was booming. Clients picked up on my good energy and they started talking about me. New clients called. My appointment book began to fill up. My business was not only thriving, it was growing rapidly!

I’m not saying it’s always easy to stay positive. But staying positive is the most important thing you can do for yourself and for your business. When you’re feeling down, don’t tell a client. Don’t let it show on your face. Don’t get on the phone with a friend and blah blah blah about it. Don’t even spend time telling yourself how bad it is!! Do whatever you have to do to feel better in that moment, to get your mind off of worrying. Trust me, the more you do that, the less worry moments you will have. Things will begin to change!

How much of your day do you spend talking about how bad things are? Would you want to be around someone with that kind of negative energy whirling around them?  People are attracted to and want to be around other people that are positive, happy and loving life. If your business is not doing well, then take a good hard look at yourself. Change your attitude and in no time at all, your business will change!

Thanks for taking a moment to read this. I hope that if you are struggling with business right now, you take this to heart.  Give being positive a try and then let me know how it works for you! My best to all of you….Shelley

Feedback from Estheticians:
Thank you for your letter to us Esthetician’s and the reminder of the law of attraction.  I always feel I have to be so ‘honest’ with my clients about the struggles we’re facing during these hard economic times, because they continuously ask ‘how is business going?’  Nothing ever comes out of negative thoughts, so I will choose to turn my responses into only positive ones!
Much thanks~


Hi Shelley,
I am a nurse that started in the skin care business in October 2006. I thought I would let you know that my business is doing very well, and I have only to see my business increase since I started in 06. I choose not participate in the recession. I am also a strong believer in the law of attraction. I truly believe that we are responsible for our life. Here’s to good business.

Have a blessed day, Cooky

Great article Shelley!
Thx for reminding me to be positive! Caelie~


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